The Agency as A Community

“ Think of an agency as a community. You have to cultivate, encourage and effectively reward those within that community to be successful. Communities are the best way to enable, empower, and rapidly develop ideas and product offerings.” The agency model as it stands currently is slow, outdated and unwieldy. Politics, hubris and an inability to be flexible are slowly crushing the status quo of profitability. Smaller and more nimble agencies are finding holes in the market that could become